Recently had a chance to compare three malls in Noida. The Three of them are in very close vicinity with each other and today the three of them are a classic study material for those who want to study Real Estate, Marketing Real Estate, Risk Management, Vaastu specially about commercial spaces their culture, their space and success.
Case Study
These Malls which I have put forward are in Sector 18 of NOIDA near New Delhi (India), here I have marked them as Mall 'A', Mall 'B', and Mall 'C' listed in the sequence of size.
As you can see that the area 'A' is the smallest, while area of 'C' is the biggest, and if we see the facilities available at 'C' are much superior to what 'A' or 'B' have.
To have a glimpse of the 'C' you can surf to their website athttp://www.thegreatindiaplace.com/
This availability of Space and facilities have brought the major Brands to sign agreements with 'C' and have opened with 'C'. Another advantage which 'C' has is that it also has an Amusement Park and Cinema to pull the footfalls (a jargon used by several people in the Real Estate Industry about which I shall discuss in another blog of mine), 
then comes 'B' it has a cinema screen, and has the ability to pull some of the footfalls, specially for those who wish to watch a movie which is not running at 'C', and it would not be out of point to mention here that 'C' has six multi screens to boost of.
Now the hundred dollar question is what should 'A' do to get the footfalls, which neither has the facilities, nor the brands nor a cinema. Did the Real Estate Developers think of this Risk did they inform their clients. So you see Risk is not just the contract papers, it involves the ability to look into the future, and look at several aspects of the equation.
(I already have the answer and will be sharing it with you all in due course of time, as I give you more details about the three of them)
Soon I will be going to this Mall 'A' and will bring some pictures to assist you all to analyse how the situation is today.
2 comments:
I will be fascinated with the answer. We have recently taken over the management of a real estate fund and have a similar problem with a shopping centre in Barcelona Spain. Basically a bigger better one with tope names has been built in the area. So we are casting around for ideas to promote this
Dear Cafi, if you could share some of the details of your case we could start work on that too simultaneously with this case and do a comparison study too, across geographical region so that the Case Study becomes better. We are receiving requests, to add more of Risk Management and also Vaastu with Astrology in the Study. It is because of incorporation of these two factors that this case study is becoming more intense and interesting.
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